Tuesday, 22 December 2009

"Thirst knows no season"

Christmas is one of those times preachers have to work a little bit harder to make sure that their sermons retain some bite, even though most people are familiar with the passages from which they preach. You're always on the look out for a good story that will illustrate in a fresh way the great truths of the Chritstmas story. And you're also on the hunt for evangelistic hooks.

One that I came across recently might help some of you preachers preparing for Christmas Eve carol services.

According to the Coca-Cola archives, our current image of Santa Claus is largely shaped by the Coca-Cola Santa (well they would say that, wouldn't they?), who first appeared in the 1930s. The image was part of an advertising campaign that began in 1922. Coca-Cola executives were concerned that Coke was seen as a seasonal beverage - something that you drank in the summer.

To counter this they came up with the slogan "Thirst knows no season." How true that is. Hearts are perhaps more aware of their spiritual thirst at Christmas than at any other time of the year.

You can read the official version here

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