The following is taken from a review of Douglas Coupland's latest novel Generation A:
"Meanwhile, at the heart of the novel, he makes a serious point about how the bombardment of media content has eroded our ability to tell satisfying stories about ourselves. 'To survive,’ says one character, 'people need to become self-branding charisma robots.’ But despite this bleak diagnosis, Generation A is Coupland’s most hopeful novel yet. The 'A’ indicates that we are at the beginning of something new, ready to build fresh narratives from the consumer rubble. " Read the whole thing here
The reviewer's last sentence I find more than a little intriguing.