The Importance of Being Earnest

"Earnest" is a word seldom used these days - and no I haven't misspelt Ernest. It is probably as little sought after a virtue, however, as Ernest is a Christian name. "Sincere" is powerful adjectival put down masked as gentle commendation. Scetpicism, irony, even thinly disguised cynicism is more in vogue these days, even, sadly, in the church.

Which is why I liked this post by Seth Godin. You'll read it in seconds, but its impression might last significantly longer.